Wednesday, April 25, 2012
Monday, April 9, 2012
Tuesday, April 3, 2012
5 Commercials
Red Bull Commercial
This commercial is for Red Bull products and it varies from their previous animated commercials because this is life action and the tone is extremely motivational. Their target audience is to people who want to get out there and do incredible things. The commercial has a narrator voiceover that says "the challenge of my life is to see how far I can take it" and a series of shots follow of athletes and other individuals accomplishing amazing things. The Red Bull slogan is "Red Bull gives you wings" but I think in this commercial they show that it's more like Red Bull gives wings to the unbelievable ideas you never thought you could accomplish and makes them happen. I think this is a very successful commercial.
Pedigree Commercial
This commercial is for Pedigree dog food and it's shot in live action without a narrator- just background music. The tone is happy, it's kind of suspenseful at times even though you have an idea of what is coming next, you can't help but keep watching to see the dogs actually get the treats. The targeted audience is definitely dog lovers/owners because the commercial definitely appeals to human emotions. I think that this commercial is successful because emotions are always what trigger consumers to choose one company over another. What better way to get to the heart (and wallets) than with animals?
Ikea Commercial
This commercial is for Ikea and it's shot in live action with characters on screen. There isn't a real sense of what the tone is until you finish the commercial and put all the pieces together but it's very lighthearted once you realize what happens and what company the commercial is for. The targeted audience is people with guests that may be less-than-pleased with their living spaces- but, god forbid, have the same fate as the character in the commercial. I think this commercial is successful because it's a relatable situation with a twist. They also have a few other commercials similar to this to make up a funny ad campaign about tidying up with Ikea. I think some of the most successful products are that that have a funny commercial tied to it because that's what consumers remember when choosing a company.
Old Spice Commercial
This commercial is for Old Spice body wash and it's shot in stop motion with a narrator on screen. The way the actor speaks in the commercial seems serious but with the rest of the elements in the commercial, it's definitely a comical tone. The targeted audience is for women who want their significant other to smell like the handsome man in the commercial, and for men who want the same for themselves. I think this commercial is successful because it's a hilarious over-dramatization on what you can do as a man with Old Spice on but still sells the product well.
Mastercard Commercial
This commercial is for Mastercard and it's shot in live action with characters on screen. The tone is comical especially once you realize it's almost a parody of other Mastercard commercials even though it's done by the company, themselves. The targeted audience is for people that have seen Mastercard commercials in the past so that it's clear what their alluding to. I think this commercial is successful because it's a comical twist on the typical Mastercard phrase that everyone knows and loves.
This commercial is for Red Bull products and it varies from their previous animated commercials because this is life action and the tone is extremely motivational. Their target audience is to people who want to get out there and do incredible things. The commercial has a narrator voiceover that says "the challenge of my life is to see how far I can take it" and a series of shots follow of athletes and other individuals accomplishing amazing things. The Red Bull slogan is "Red Bull gives you wings" but I think in this commercial they show that it's more like Red Bull gives wings to the unbelievable ideas you never thought you could accomplish and makes them happen. I think this is a very successful commercial.
Pedigree Commercial
This commercial is for Pedigree dog food and it's shot in live action without a narrator- just background music. The tone is happy, it's kind of suspenseful at times even though you have an idea of what is coming next, you can't help but keep watching to see the dogs actually get the treats. The targeted audience is definitely dog lovers/owners because the commercial definitely appeals to human emotions. I think that this commercial is successful because emotions are always what trigger consumers to choose one company over another. What better way to get to the heart (and wallets) than with animals?
Ikea Commercial
This commercial is for Ikea and it's shot in live action with characters on screen. There isn't a real sense of what the tone is until you finish the commercial and put all the pieces together but it's very lighthearted once you realize what happens and what company the commercial is for. The targeted audience is people with guests that may be less-than-pleased with their living spaces- but, god forbid, have the same fate as the character in the commercial. I think this commercial is successful because it's a relatable situation with a twist. They also have a few other commercials similar to this to make up a funny ad campaign about tidying up with Ikea. I think some of the most successful products are that that have a funny commercial tied to it because that's what consumers remember when choosing a company.
Old Spice Commercial
This commercial is for Old Spice body wash and it's shot in stop motion with a narrator on screen. The way the actor speaks in the commercial seems serious but with the rest of the elements in the commercial, it's definitely a comical tone. The targeted audience is for women who want their significant other to smell like the handsome man in the commercial, and for men who want the same for themselves. I think this commercial is successful because it's a hilarious over-dramatization on what you can do as a man with Old Spice on but still sells the product well.
Mastercard Commercial
This commercial is for Mastercard and it's shot in live action with characters on screen. The tone is comical especially once you realize it's almost a parody of other Mastercard commercials even though it's done by the company, themselves. The targeted audience is for people that have seen Mastercard commercials in the past so that it's clear what their alluding to. I think this commercial is successful because it's a comical twist on the typical Mastercard phrase that everyone knows and loves.
Tuesday, March 27, 2012
Monday, March 19, 2012
Wednesday, March 14, 2012
Monday, March 12, 2012
5 Business Card Sketches
Business Card #1
I like how this design has minimal writing so the graphics are what catches your attention and the test is to see if people are intrigued enough by the minimal text to log on to the website and find out more.
I like how this design has minimal writing so the graphics are what catches your attention and the test is to see if people are intrigued enough by the minimal text to log on to the website and find out more.
Business Card #2
I got sick of designing business cards with just the same logo so in this one i added some coconuts on the sides to take up more horizontal space and not make the sides look so empty- especially since they're white. I like the text at the top inviting people of all traveling experience to become a member of the website. Finally I added a zoomed in frame of the text "UTRAVEL" within the logo, on the back side.
Business Card #3
I started to get tired of the white but I thought that adding a plain color with the already bright color of the logo itself would either not match or be too much. I started exploring with gradients as a compromise and really liked the brown fading to white. I chose a different font in this one and thought it looked kind of like sticks on a beach making words and just thought it matched well.
Business Card #4
I decided through a few sketches I might simply put the logo itself on the front of the business card and have the information on the back so that the logo isn't overshadowed. I added green on the back for some color and a few coconuts to tie in the logo. I felt it was a good idea to add the question "where will u go next" for several reasons: to involve the reader, show that the destinations are endless, and to tie in the "u" from the logo.
Business Card #5
I wanted to try out another gradient business card and there are a few things in this one that I want to incorporate into my final card. I like how "u search" and "u decide" and texts on the card to relate back to the website name and explain that its a search engine. I might want to add "u discuss" somewhere in it though to show that it's a social media site, not just a regular travel website. I left the back blank but I think I'm going to end up choosing the front to be less text and save that for the back instead.
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