Final Letterhead

Final Business Card

Front

 Back

5 Business Card Sketches

 Business Card #1
I like how this design has minimal writing so the graphics are what catches your attention and the test is to see if people are intrigued enough by the minimal text to log on to the website and find out more.

 

Business Card #2

I got sick of designing business cards with just the same logo so in this one i added some coconuts on the sides to take up more horizontal space and not make the sides look so empty- especially since they're white. I like the text at the top inviting people of all traveling experience to become a member of the website. Finally I added a zoomed in frame of the text "UTRAVEL" within the logo, on the back side.

 

Business Card #3

I started to get tired of the white but I thought that adding a plain color with the already bright color of the logo itself would either not match or be too much. I started exploring with gradients as a compromise and really liked the brown fading to white. I chose a different font in this one and thought it looked kind of like sticks on a beach making words and just thought it matched well.

 

Business Card #4

I decided through a few sketches I might simply put the logo itself on the front of the business card and have the information on the back so that the logo isn't overshadowed. I added green on the back for some color and a few coconuts to tie in the logo. I felt it was a good idea to add the question "where will u go next" for several reasons: to involve the reader, show that the destinations are endless, and to tie in the "u" from the logo.

Business Card #5

I wanted to try out another gradient business card and there are a few things in this one that I want to incorporate into my final card. I like how "u search" and "u decide" and texts on the card to relate back to the website name and explain that its a search engine. I might want to add "u discuss" somewhere in it though to show that it's a social media site, not just a regular travel website. I left the back blank but I think I'm going to end up choosing the front to be less text and save that for the back instead.

Questionnaire

1) What is your business?

We help individuals and/or families plan their next vacation.

2) Describe your business in one sentence

We are a social media site that allow people to post about their experiences in various locations as well as search others posts and pictures to find their own next destination.

3) Who is your target audience?

Families, teenagers, individuals who love to travel, individuals who have been to many different places and individuals that can navigate social media websites.

4) Who are your competitors?

Notable social media websites: twitter, facebook, and notable travel websites: expedia, travelocity, priceline.

5) What makes them better/worse than your product/service?

All of these websites are well navigated and have made names for themselves. However, my website combines the idea of each to separate the mystery that can come with planning a vacation on travel websites due to countries making their area look safer etc. and hotel companies putting up fraudulent pictures to attract tourists.

6) How do you want your image to be seen in two years?

We want this company to be seen as a website that is truly accurate and helpful in guiding our subscribers to a vacation fit for them. We want it to match Twitter and Facebook's notoriety so that there is enough posts on the website about almost any place on the planet!

7) If your company was an animal, what animal would it be and why?

This company would be a bat- bats are smooth, fast animals and we want this company to be easy and fast to navigate. Bats are also known for eating pests and bugs and therefor humans aren't bothered; this relates to our social media traveling website because people will post their own experiences to help weed out the false statements made by companies just looking for money.

8) If your company/brand was a person, who would it be and why?

It would be Bill Gates. Not only was he commonly known as one of the smartest people in the world, he was extremely tech-savvy and traveled the world in his business ventures.

9) If your company/brand was an object, what would it be?

      It would be a palm tree because it is incorporated in my logo and it's the epitome of "relaxation" and that is what vacations are all about.

10) If your customer was a cartoon character, who would it be?

It would be Jimmy Neutron because he is incredibly smart and knows how to navigate computers like no other. This website would eventually tell you anything you need to know about destinations around the world, with the help of subscribers that would need to be able to make their way around the internet.

Project 3: Lyrical Collage

This is a collage for the song California by the band Phantom Planet. For this assignment, I used 5 separate images: two clips of clouds, a background sunset picture, the car and passengers, and lastly, I added the California license plate. I liked the idea of "driving in the sun" by having a car full of adventurous teens looking as though they were on top of clouds about to reach the sun. I added the license plate later because I still wanted to incorporate California into it, somehow, since that is the name of the song and mainly the most important part. My images were hassle-free but I did have to tint the clouds to get the right shade of blue because of how dull they were to start. I really like how this came out and the contrasting color scheme that was created.

Photoshopped Picture

Original Photographs

Me at the Great Wall of China

 

Project 2: Vector Illustrations

Original Photograph

 

Vector Illustration

 

I thought this project was really enjoyable, and I knew it was all about choosing the right photograph. To complete this illustration I used 23 layers because there were so many little pieces that I didn't want to accidentally move. Once the shark was finally done, I found doing the water to be an easier process. The bubbles, however, took a while to figure out but I liked using the pencil tool better than the pen tool and then I added different opacity throughout. After I added a gradient to the water I had to essentially redo the bubbles because the surface of the water needed to be light yet that meant the bubbles wouldn't be visible. Overall I think with projects like this you can constantly find things to work on so being a perfectionist already made this project never ending!