Final Brochure

Final Letterhead

Final Business Card

Front

 Back

5 Business Card Sketches

 Business Card #1
I like how this design has minimal writing so the graphics are what catches your attention and the test is to see if people are intrigued enough by the minimal text to log on to the website and find out more.

 

Business Card #2

I got sick of designing business cards with just the same logo so in this one i added some coconuts on the sides to take up more horizontal space and not make the sides look so empty- especially since they're white. I like the text at the top inviting people of all traveling experience to become a member of the website. Finally I added a zoomed in frame of the text "UTRAVEL" within the logo, on the back side.

 

Business Card #3

I started to get tired of the white but I thought that adding a plain color with the already bright color of the logo itself would either not match or be too much. I started exploring with gradients as a compromise and really liked the brown fading to white. I chose a different font in this one and thought it looked kind of like sticks on a beach making words and just thought it matched well.

 

Business Card #4

I decided through a few sketches I might simply put the logo itself on the front of the business card and have the information on the back so that the logo isn't overshadowed. I added green on the back for some color and a few coconuts to tie in the logo. I felt it was a good idea to add the question "where will u go next" for several reasons: to involve the reader, show that the destinations are endless, and to tie in the "u" from the logo.

Business Card #5

I wanted to try out another gradient business card and there are a few things in this one that I want to incorporate into my final card. I like how "u search" and "u decide" and texts on the card to relate back to the website name and explain that its a search engine. I might want to add "u discuss" somewhere in it though to show that it's a social media site, not just a regular travel website. I left the back blank but I think I'm going to end up choosing the front to be less text and save that for the back instead.